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Penthouse is a men's magazine founded by Bob Guccione. It combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, evolved into hardcore. Although Guccione was American, the magazine was founded in 1965 in the United Kingdom. Beginning in September 1969, it was sold in the United States as well. The Penthouse logo is a stylized key which incorporates both the Mars and Venus symbols in its design. The magazine's centerfold models are known as Penthouse Pets and customarily wear a distinctive necklace inspired by this logo.
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