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nIt only took one hotel to spot a marketing opportunity and many followed suit. It became apparent that many white couples were booking a room for one night and then 'entertaining' a black male guest. It was the Viscount hotel chain that introduced the idea of a twenty percent discount for any woman displaying or showing evidence of her Queen of Spades ink. The response was immediate. Not only was this a financial saving for Lifestyle couples, but it meant they no longer had to 'pretend' what they were there for. Various incentives soon followed with other hotel chains. Crown Hotels actually introduced the 'Q♠ Loyalty Card' which meant that every seventh visit was free of charge. Excalibur Hotels advertised the fact that their top floor was exclusively for Lifestyle couples on Thursday nights. I great opportunity for wives and girlfriends to be as loud as they wanted because the couple in the next room were doing exactly the same thing. It's become a major factor in Trip Advisor reviews of how BBC friendly a hotel is
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