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Xenergy Energy Drink Babes
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Sex sells with energy drinks, if you look closer you can see this brand has a confused identity, is it from the east or is it from the west. The message gets lost with all the sexual grease.
If you ever going to sell your product make sure a cultural connection is explained and maintained, consumers lose touch with the brand if it is portraying a culture from the east without any real connection to the west. What do those chinese characters mean, by the way?
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Posted on : Dec 12, 2007
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